The first step in understanding WISE’s mission is to ask two very important questions – what is stigma, and where does it come from? It’s really simple – stigma is a false idea that can lead to misinformed beliefs that may result in harmful actions towards undeserving people. The illustration above goes deeper into the definition of “public” stigma, the stigma that people hold towards others.
In a previous post, Self-Stigma: Internalizing Trauma we took a look at how external experiences are internalized, which can lead to self-shaming. Illustrated below, you’ll see the cycle is the same, but the focus has shifted from these experiences to public stigma, where those with mental health challenges experience exclusion and lack effective supports. Notice that the end result can be the same – a person gives up, and their sense of self-worth is diminished.
Unsurprisingly, public stigma’s primary driver is the media, which sets a biased precedent for what is newsworthy, based on what is or isn’t presented, and how we should feel about it. Often, these stories paint an incorrect portrait, or purposefully target the cases of substandard treatment – unethical research, negative drug side effects, or poor quality care, while ignoring stories of improvement or recovery. Beyond the news, we also see negative portrayals of people with mental health challenges being promoted in advertising, movies, and newspapers. It doesn’t take long to name a horror film or TV show that spreads or supports false stereotypes.
The media may also exert “benevolent stigma,” which depicts those with mental illness as lovable, but incapable. This may seem well meaning, but, in fact, it belittles and mocks their challenges by insinuating that their impact affects the person’s other capabilities. Another common type, called co-occurring, results when people experience stigma from more than one angle, that is if a person faces mental illness and identifies as apart of another stigmatized population group.
All of these false representations lead to an array of social issues that affect the human population worldwide. The impact is most seen on social inclusion, or the act of making all groups feel valued and important within a society. This is so critical because it encourages the beauty of diversity and promotes unity. Those facing social injustice may deal with lost employment, subpar housing, poor healthcare, diminished education opportunities, or alienation from their community.
These are big issues, and, contrary to popular belief, they’re not going away, at least not as quickly as we’d expect or like. The belief that the stigma surrounding mental illness is improving is true but does not acknowledge a complete picture. In fact, the percentage of Americans who view people with mental illness as dangerous doubled from 20% to 40% between 1956 and 1996.* This was over 20 years ago, so it may seem easy to disregard, but even more surprising is that this figure has remained steady at 40% from 1996 to 2006.**
This is not to shame and blame but to ask necessary questions about how false notions continue to be reinforced when, really, people facing mental health and addiction challenges are diverse and multi-dimensional, like everyone. We are all simply human in search of a happy and meaningful life. The question then becomes how to reverse the damage done and work toward WISE’s goal to end stigma and to build resilience, inclusion, and hope within our communities, countries, and the world.
We’ll explore this soon, so keep checking in, sign up for the WISE newsletter below for more information, or attend a WISE meeting to get more involved. All are welcome, and we’d love to meet you!
Thanks,
Lucy, and the WISE team
* BG Link, JC Phelan, M Bresnahan, A Stueve, BA Pescosolido American Journal of Public Health 89 (9), 1328-1333
** BH Link, JC Phelan – The Lancet, 2006 Here are some specific examples of what partnership with us can look like. Every plan is customized — this is just a starting point.
Classroom wellbeing auditClassroom teachers assess their current wellbeing supports, identify specific strengths and gaps, and actively engage with research-based strategies to create an action plan for supporting student wellbeing in the classroom. This audit is more than a checklist—it’s a mirror that reflects how your everyday choices shape the mental health and wellbeing of everyone in your classroom. By pausing to rate, reflect, and plan, you will:
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Specialized mental health skill-building workshopsThis goes beyond basic literacy to provide staff with practical skills and techniques for managing specific situations and promoting positive mental health within the school. Examples
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Adult SEL developmentJust as students benefit from developing social-emotional skills, so do adults. Adult SEL focuses on educators understanding their own emotions, managing impulses, setting goals, showing empathy, building healthy relationships, and making responsible decisions. Examples
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Integration of mental health into curriculumEmbedding mental health education within the regular curriculum normalizes these topics, reduces stigma, and equips all students with foundational knowledge and skills related to their emotional well-being. Rogers’ understanding of key mental health concepts can inform curriculum development. Examples
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Mental health literacy trainingThis partnership focuses on equipping school staff with a foundational understanding of mental health concepts, common disorders in children and adolescents, and the importance of early identification and intervention. Examples
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Trauma-Informed practicesTrauma-informed practice recognizes the widespread impact of trauma and understands potential paths for recovery. In a school setting, this means understanding that students (and staff) may have experienced trauma and that these experiences can affect behavior, relationships, and learning. Training helps staff recognize the signs of trauma, respond in a way that avoids re-traumatization, and create a safe and supportive environment. It also includes understanding secondary trauma or compassion fatigue that educators may experience when working with individuals who have experienced trauma. Examples
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Mindfulness and stress reduction workshops for staffMindfulness involves paying attention to the present moment without judgment. Stress reduction techniques are practical strategies designed to lower physiological and psychological responses to stress. Training in these areas equips educators with tools to manage the inherent demands and pressures of their job, cultivate a sense of calm, and increase their capacity to be present and responsive. Examples
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Building resilience (CLE)Resilience is the ability to adapt well in the face of adversity, trauma, tragedy, threats, or significant sources of stress. Training in resilience helps educators identify their strengths, develop positive coping mechanisms, cultivate optimism, and build strong support networks. Examples
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Enhancing school climate – for the staffSchool climate refers to the quality and character of school life. A positive school climate for staff is characterized by trust, respect, collegiality, collaboration, and a sense of belonging. Consultation focuses on identifying areas for improvement and implementing strategies to foster a more supportive and positive environment. Examples
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Needs assessment and strategic planning (CLE)A systematic process of gathering information about the current state of staff wellbeing within the school, identifying key stressors, and understanding the needs and preferences of the staff. This data then informs the development of a targeted and effective plan for implementing wellbeing initiatives. Examples
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Developing supportive policies and practicesExamining existing school policies, procedures, and unwritten norms to identify those that may contribute to staff stress or hinder wellbeing. Consulting on modifications or new policies that actively promote a healthy work environment. Examples
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Consultation on school mental health systemsThis involves leveraging Rogers’ understanding of best practices in mental health care to advise schools on the development and implementation of comprehensive systems that support student and staff well-being. Examples
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Integrating wellbeing into existing structuresEmbedding wellbeing initiatives within the school’s existing operational framework rather than treating them as separate, add-on programs. This ensures long-term sustainability and demonstrates that wellbeing is a priority. Examples
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Leadership coachingCoaching specifically designed for school administrators and team leaders. This focuses on developing their leadership skills related to supporting staff wellbeing, creating a positive team culture, and effectively managing workplace dynamics that can impact stress levels. Examples
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Individual wellbeing coachingA confidential and supportive partnership between a trained coach and an individual staff member. The coach helps the staff member identify their wellbeing goals, explore challenges, develop strategies, and build self-awareness and resilience. This is particularly helpful for staff experiencing high levels of stress, burnout, or those seeking to proactively enhance their wellbeing. Examples
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Instructional coaching with a wellbeing lensIntegrating conversations and support around wellbeing into existing instructional coaching cycles. This recognizes that teacher wellbeing is intertwined with their classroom practice and provides a holistic approach to support. Examples
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Peer coaching programsTraining selected staff members to serve as peer coaches for their colleagues. This leverages internal expertise and fosters a culture of mutual support within the school. Peer coaches can provide a confidential and relatable source of support, sharing strategies and offering encouragement. Examples
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